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Latest Projects

Our most recent assignments include projects done for large corporate clients, and smaller companies in the Norwich and other UK areas. Our work for Impulse, an independent leisure centre, went beyond signs, to redesigning the interior space and reception area to make it more attractive to customers. Another ongoing example is Flybe, a corporation we fitted signage that was customized to match their luggage tags, and exterior signs using weatherproof vinyl and aluminium. The fitting and manufacture work we did for Aviva included a single, but effective, 7.1m raised illuminated work desk in major hub areas. Take a look for yourself to see what we could do for you:

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Newmarket Dental Surgery Entrance Sign

Newmarket Road Dental Surgery is a practice set in Norwich’s main artery road the A11 so all traffic coming from London direction has to pass it. The core of the business is the highly competitive cosmetic side but being in the residential and historic Newmarket Road means that the usual commercial signage cannot be used.

We needed to create something effective and simple that would not annoy the planners or the local residents. The result is a sign made from mirror polished stainless steel and glass effect panels that slightly glow with side illumination created with LED’s. The sign is subtle but oozes quality to reflect the service provided. Not only an advertisement but it helps customers see the practice from a distance as they travel down the busy road.

  • Project Duration :

    6 Weeks from commission to installation.

  • Materials:

    Stainless Steel, Acrylic and LEDs

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Cafe Como

Opening up a modern tea room in a town as historic as Lavenham is quite a challenge but making modern signage to compliment the modern interior but 17th Century neighbouring buildings took some thought. In the end we used simple lettering that was 20 mm thick to create simple signage that reflects the high quality of the cafe and does not look out of place in the historic setting.

  • Project Duration :

    4 Weeks from commission to installation.

  • Materials:

    Marine MDF

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Sponge

We knew we were going to have some fun with this one, the trouble was that the converted barn had nowhere to fit some good signage so we built a steel frame right across the windows and splashed our letters onto it. The letters we made from GRP and aluminium and intended to look like jam.

The entrance sign dripped over the canopy onto the timber letter box we made which just adds more fun to the fantastic product. Sponge as its name suggests makes highly desirable sponge cakes from natural ingredients and are sold all over the UK.

  • Project Duration :

    4 Weeks from commission to installation.

  • Materials:

    Aluminium and Fibre Glass.

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Roland & Red Dog Music Store

Red Dog music is Edinburgh’s biggest music shop being in the heart of the city with a footfall of not only musicians but tourists into their shop.

Roland are manufactures of piano’s, keyboards, amplifiers and drums so when the shop needed a makeover they designed an area specifically for their products. GS&ID work nationally with Roland refurbishing stores making displays and signage so were naturally appointed to carry out the refurbishment.

The old wall fittings were removed and the walls lined with a white high gloss finish wall board. We then fixed a brushed stainless silver that illuminates around the edges and has TV screens recessed into it. On the ends we fitted graphic panels with the history of Roland and their products. We made a large maple display desk for Boss effect pedals and lighting rigs to shine down on their digital drums.

Red Dog were overwhelmed by the result, it has made that whole area into another dimension and Roland were of course delighted with the increase in sales and awareness of their products.

  • Project Duration :5 Weeks from site visit to installation.
  • Materials :Dibond – Layered Aluminium, Vinyl Printing, Acrylic, Steel.

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PMT Romford

Professional Music Technology is the UK’s biggest musical instrument retailer. Each branch is designed to have a similar feel but that is always to convey the excitement and energy that the music industry has.

The accommodation of their East London branch in Romford has a golden opportunity to showcase the companies diversity. The large space needed to create impact but be broken into different areas of disciplines. GS & ID produced acoustic guitar racks and signage using natural woods. We made a 3 x 2 meter crate that looked like it had dropped through the ceiling as a booth for guitar pedals and amplifiers.

We photographed some old brick wall and printed them out as a back drop for a stand for drums which we made with girders which had the brand name cut out. All of this plus of course the signage has set Professional Music Technology East London branch as a retail leader.

  • Project Duration :

    3 Weeks from consultation to installation

  • Materials :

    MDF, Aluminium, Perspex, Digital Print, Steel, LED lighting.

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